Foakley is certainly an accepted word that websites openly sell “Foakley” glasses. For instance, sunglasses.narialis.com claims to be a US company with a US address, and sells Foakley Radarlocks for $13 – it provides the Oakley logo at the top of the homepage nevertheless the word “Foakley” is all around the site, and it openly states the glasses are knock-offs. Obviously, the web page is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far from the only website selling Oakley knock-offs. You will find Foakleys sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that each of the riders in the cycling club who wore Oakley’s have, in reality, been wearing Foakleys for about earlier times couple of years.
“Determining if they are real or counterfeit can be challenging,” admits Oakley on an official FAQ. Indeed, purchasers of fake Oakleys are finding that the lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online would be that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is simply not true. Fake Oaks have already been lab-tested and located to block UV-A and UV-B.
Oakley lenses are produced from polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t want to pay what Oakley are charging; they’re just bits of plastic,” is a common complaint on cycle forums and chat-rooms.
Individuals who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious in terms of Foakleys, as can be seen through the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “conned.”
Oakley is owned by the $9bn Luxottica Group of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a really good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The audience also makes and distributes eyewear brands including Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution in addition, it dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the market leader.
When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is in surgical device sales. He vlogs as “CyclingMaven”. Among his most widely used videos is on the technical merits of Foakleys.
“We pay a premium for a lot of things around australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them on the [bike storage] cage; within a few hours, these people were gone.To switch them was going to be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and i also bought some. And the quality was shocking – I couldn’t believe how good these people were. For $30.
“Are they made in exactly the same factory as Oakleys? I don’t know, but a lot of people who buy these fakes will rationalise it like that. Not everybody feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t care about the study and development. There’s always likely to be somebody innovating. If Oakley were to disappear off of the face in the earth tomorrow, some other company would replace them, and in all likelihood wouldn’t charge the maximum amount of money for his or her products. These companies bend people over; they bring them to get a ride. In that situation I’ve got no problems with exploring the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting a lot of attention, many people are actually buying fake Oakleys. Exploring the comments, and just how it’s owning an effect on other companies because individuals are now exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible because this market will happen whether I did so a video onto it or not, however in retrospect, it’s not great. To advertise counterfeit products is not really great, it offers impact across other places.
“I ride 30k each method to work – I wear stuff out. We obtain stiffed on so many products [within australia]. It’s so much more expensive here. Along with a mate, I got some bright orange and white Jawbreaker copies. We now have “Foakley Fridays”, looking like complete idiots. “I tell people they’re fake. I put the Foakleys next to my genuine Oakleys on the Facebook posting. It’s for that look, not the company.
“I prefer the Foakleys – I find the lens certainly are a bit clearer. For 25 dollars, they’re disposable. “I bought them two minutes after seeing the very first Cycling Maven video.
“I would like to know my helmet has been tested and passes standards, I’m not fussed about glasses. We have better points to spend my cash on. I want more bikes or maybe more Lego for my son.” “I don’t like spending lots of money on sunglasses because I lose them, or they fall off my hat and get scratched or run over.
“Whenever I handled Cheap Oakleys belonging to friends I figured “these are simply bits of plastic with some nice branding on them.” I searched on eBay for “cycling sunglasses” and found a pair that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing but when the Jawbones arrived they had Oakley branding, including “Made in the USA” stamped on the arms, and also the oval Oakley emblem was where you’d expect to see it. These people were indistinguishable from genuine Jawbones. They fitted well (nevertheless the arm broke after a few months).
“The “Radarlocks” came with free lenses and a case. They fitted rather well, and I’m still making use of them.
“I tell others they’re fake. There’s perverse satisfaction to get something less expensive than another individual. I actually have no brand loyalty, I didn’t get them for the cachet of the brand, I simply desire them to maintain the bugs away from my eyes, and not be upset when I inevitably lose them.
“When I see Oakleys in the wild I look at them critically. The brand is diluted by all of the fakes available.
“I purchased fakes because We have terrible trouble getting sunglasses that fit therefore i didn’t want to spend a huge amount of funds on a experimentation purchase. £8 means they’re throwaway.
“I had a hot debate having a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for less than £20 a lens. I took mine down to the medical physics lab inside my hospital, and also the chap who tests all the equipment for that dermatology UV labs has the machinery to test UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. They all passed one hundred percent.
“The lab manager said it was difficult to get polycarbonate plastic that lets UV-A and -B through – he needs it for many of his applications and requires to get it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not just a very strong case whatsoever.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My buddies are indifferent; they don’t give a great deal of stuff.
“There are a few chaps within the club who have to have the most recent expensive thing. I haven’t talked to them about fakes, partly because I don’t desire to piss on their parade. “I really could manage to buy khkyea real thing. The main reason I don’t always is identical reason I buy a £1 loaf of bread in Tescos rather than from an artisan baker and pay £20 for a loaf that’s been brought over from France that morning by private jet.
“You want something which does the task for a reasonable amount of cash. As well as me a pair of Replica Oakleys for £100 or maybe more is excessive. “I’m ready to spend large amounts of cash on several things. This may not be rational, but it’s how I view things.
“Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “These could be messages put out by large corporations with vested interests when all I’m probably doing is supporting a tiny Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster during the day. Now it’s just quicker and simpler to get from legitimate sources. “I understand the price of the plastic in a pair of Oakley’s is only a small part of their costs, however i don’t want to cover their marketing and their sponsorship, I am only willing to cover the item.”