SMS alerts are wonderful because, certainly you can use them to remind you of import such things as birthdays, insurance renewal dates and important events. They are also helpful for keeping up with the football results, getting daily horoscopes or tracking your favourite celeb. However with the proliferation of internet and mobile web some commentators are recommending that alert messaging the death knell for SMS alerts.
SMS is the most widely used data application with 2.4 billion active users. SMS posseses an open rate of about 98%. Which means that 98% of SMS messages sent are opened. So when cellphones tend to choose you/owners everywhere nowadays there is a tendency for SMS messages to have read earlier than emails. When was the very last time you deleted an SMS without a minimum of opening it? This means SMS still have a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival from the “app” as well as the other major manufacturers were quick to follow suit. Apps are prolific and it comes with an app for pretty much anything you can imagine. They may be no longer confined to iPhones and a lot smartphones have a reasonably level of apps with additional being developed and launched every day. Apps tend to be more flexible than SMS alerts and in addition permit more interactivity and creativity. However with regards to information alerts they have got some drawbacks compared to SMS.
Firstly many need to be launched to get the information. This causes difficulties with phones that may only run one app at the time. Additionally, it means that users need to remember to look for the app, defeating the goal of an alert. Finally the fragmentation from the apps market means you might be unable to obtain the app/info you will need on the particular handset. You could have a HTC and also the app you will need is only available on iPhone or the other way around. With SMS being offered on 99% of all handsets you are almost guaranteed in the event the information you are interested in can be obtained on SMS alerts, you have access to it.
SMS vs Email – Email has the main benefit of being offered on PC and mobile devices. Its growth continues to be phenomenal over the past years as well as its application widespread. Its flexible, free and user friendly. However it possesses a quantity of drawbacks with regards to information alerts. Firstly, it has become abused. A study by Barracuda Networks showed ckdhaf in 2007 90% of all email sent was spam. What this means is many of the emails sent don’t cope with spam filters or don’t get read. Another issue is timeliness. For such things as insurance renewals where one can set the alert ahead of time this is not an issue. However if you wish to keep up to date with say your favourite football team you need information seconds or minutes after it happens-goals or fulltime results. Emails may well not get read for several hours and through that period the details could be redundant.
SMS alerts-Good although not Flawless – Although SMS alerts have benefits over both Apps and email they are not without drawbacks. SMS alerts are certainly not as glamorous as apps and never as widespread as email. This means you might need to look harder to find the info alerts you want. Even the alerts can come from a more obscure provider which sometimes (however, not always) impacts on the longevity of the service.